Digital Marketing Strategist

Overview

Position: Digital Marketing Strategist

Classification: Full time or Part time

Location: Fully Remote (work from anywhere but you must have access to reliable internet and a quiet workspace for video calls).

Education: Bachelor's Degree preferred

About the Position

The Digital Marketing Strategist occupies a pivotal position in delivering comprehensive digital marketing strategies to our clients. As the spearhead of our strategy team, you will oversee the development and execution of digital marketing plans, collaborating closely with both in-house and outsourced specialists, including content creators, designers, developers, junior marketers, and account managers to ensure strategies are effectively implemented and campaign objectives are met within budget and deadlines. This role involves direct interaction with clients to present strategic proposals, report on campaign progress, and discuss performance insights.

While the Digital Marketing Strategist role is strategically oriented, it demands a hands-on approach in guiding the tactical execution of marketing initiatives across various digital platforms. You will be entrusted with leveraging your extensive experience in digital marketing to mentor team members, fostering their growth while also ensuring the strategic use of marketing tools and platforms to achieve optimal campaign performance. Attention to detail, strategic vision, and the ability to lead and inspire a team are paramount.

This full-time, salaried position offers flexible PTO and a commitment to continuous professional development. Our fully remote work environment promotes work-life balance, requiring proficient self-management and a passion for collaborating through digital channels.

Your role is crucial in maintaining the bridge between tactical execution and strategic planning, requiring both a visionary outlook and a granular understanding of digital marketing tools and methodologies. If you're driven by the challenge of leading a team to achieve measurable success and excel in a remote working environment, this position is your opportunity to thrive while contributing to meaningful projects.

Key Roles & Responsibilities

• Develop Comprehensive Strategies: Craft and refine overarching digital marketing strategies for nonprofit organizations and schools that align with client goals, incorporating digital ads, SEO, PPC, social media, email marketing, content marketing, etc.
• Team Leadership and Development: Lead and develop a team of digital marketing professionals, ensuring they are equipped with the necessary skills and knowledge to execute strategies effectively.
• Client Relationship Management: Serve as the strategic contact for clients, establishing and nurturing strong relationships. Understand their organizational goals and challenges to provide tailored strategic guidance.
• Campaign Oversight: Oversee the execution of digital marketing campaigns from conception through analysis, ensuring they meet strategic objectives and are delivered on time and within budget.
• Performance Analysis and Reporting: Utilize analytics tools to track campaign performance. Interpret data to make informed strategic adjustments and provide insightful reporting to clients.
• Strategic Content Collaboration: Collaborate with the Senior Content Strategist as part of the overall marketing strategy, ensuring marketing and content alignment with client objectives.
• Technology and Tools Mastery: Stay abreast of the latest digital marketing tools and technologies, ensuring the team effectively utilizes these resources to enhance campaign performance.
• Internal Collaboration: Foster a collaborative environment within the team. Work closely with other departments to ensure a unified approach to client strategies.
• Trend Analysis and Adaptation: Monitor emerging trends in digital marketing, adapting strategies to leverage new opportunities and maintain a competitive edge in the industry.

Qualifications & Skill Requirements

• 5+ years of experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies and/or digital marketing fundraising campaigns.
• Strong leadership skills with experience managing teams.
• Excellent analytical, organizational, and project management skills.
• Proficient in using major digital marketing platforms and tools.
• Outstanding communication and interpersonal skills.

About You

You're deeply passionate about the evolving landscape of digital marketing and eager to drive strategic innovations within it. Your experience has cultivated a hunger for not just participating in, but leading marketing strategies that make a measurable impact. You find satisfaction in guiding a team towards collective success and thrive on seeing your strategies come to life through the meticulous work of your team.

Your commitment extends deeply into the nonprofit sector, where your expertise becomes a force for good, amplifying the voices of organizations dedicated to serving vulnerable communities (like those affected by foster care, adoption, and homelessness). This passion for contributing to meaningful causes is integral to your professional identity, motivating you to leverage digital marketing as a powerful tool for fundraising, engagement, and storytelling, ultimately helping these organizations do more good in the world.

Your ability to think both micro and macro ensures that no detail is missed while the overarching strategic goals steadily advance. Leadership for you is about empowerment; setting your team up for success brings you immense fulfillment. You build meaningful connections, fostering a supportive and collaborative environment.

Commitment and accountability are in your nature. Promises made are promises kept, with a strong emphasis on exceeding expectations and meeting deadlines. You're a natural at identifying issues and innovating solutions, researching options thoroughly, and presenting your findings with clarity.

Autonomy drives you. The idea of micromanagement is foreign to your work ethic; you excel in your role through self-direction, constantly seeking ways to enhance your responsibilities and the broader marketing efforts without waiting for instruction.

Honesty and direct communication are your guiding principles, believing in addressing challenges head-on to foster growth and resolution. You approach problems with a solutions-oriented mindset, focusing on process improvements over placing blame. Your positive outlook and resilience contribute significantly to team morale and the ability to navigate unexpected challenges.

Lifelong learning is not just a concept but a lifestyle for you. You're continually seeking knowledge and skills to sharpen your strategic acumen, whether through professional development opportunities, industry literature, or peer exchanges.

In this role, your strategic vision, leadership, and proactive nature will be instrumental in steering our digital marketing initiatives towards new heights of success, aligning closely with our mission of driving significant, positive impact through marketing. Your dedication to leveraging digital marketing for nonprofits, schools, or purposeful brands doing good in the world reflects a deep alignment with our values and mission, making you an ideal leader for our team.

About Us

Louder Agency is a digital marketing and web agency dedicated to helping nonprofits and purposeful brands do more good in the world. 

We are a fully remote company based in Louisville, Kentucky, with team members nationwide. While we work with various industries, we focus on helping nonprofits serving vulnerable people (such as those impacted by foster care, adoption, or homelessness), schools, churches, and other purposeful brands. We believe in leveraging technology to facilitate meaningful human-to-human interactions. 

We believe in being intentional—always seeking the why, choosing the best option, and doing the right thing even when it’s not easy. We care about what we do. 

We are committed to always improving—always learning, growing, and never settling for the way things are today. We expect progress, not perfection.

We put people first—always striving to build relationships, be human, show empathy, and respect others. We keep priorities in mind, graciously caring for ourselves and each other as we work together. 

We set clear expectations—always communicating often and honestly. We do what we say and strive to exceed expectations.

We strive to live up to these ideals, creating a healthy environment where individuals and the team as a whole can do great work with great people.

Benefits

Pay and benefits are fundamental to any career decision. We believe a healthy work-life balance is critical to success personally and professionally. That’s why we’ve created a unique and competitive benefits package, including:

• Flexible Schedule & Remote Work: We offer the flexibility to work when and where it suits you best.
• Remote Work Setup: Work from anywhere with a strong internet connection, with provided equipment for an effective home office setup.
• Flexible Paid Time Off (PTO): Enjoy unlimited leave, with encouragement to take a minimum of 10 days off per year, ensuring rest and rejuvenation.
• Paid Holidays: Receive 11 paid holidays annually to relax and celebrate without worrying about work.
• Year-End Shut-Down: In addition to the PTO and paid holidays, enjoy a week-long, paid shut-down between December 25 and January 1, allowing time to recharge with family and friends.
• 401 (k) Plan: 100% match on contributions, up to 2% of your salary, fostering your financial security.
• Parental Leave: Primary caregivers receive up to six weeks, and secondary caregivers up to three weeks of paid leave, supporting family growth.
• Continuous Learning Opportunities: Benefit from a personalized learning experience, including on-the-job training and access to professional development programs and certifications.
• Annual Team Retreat: Join the team for an annual retreat focused on fun, team building, and vision casting, strengthening our collective spirit and goals.
• Flex Fridays: Every other Friday is a "dark day" with no scheduled meetings, providing an opportunity for a long weekend if work is complete, supporting work-life balance and personal time.