First Impressions Matter.

Launching Tools to Support a Nationwide Small Group for Foster and Adoptive Families

Replanted provides foster and adoptive parents the community and resources they need to parent confidently and recover from burnout. Their in-person small groups meet year-round, and once a year their community gathers for much-needed community, inspiration, refreshment, and learning with other parents from around the country. New messaging clarified their message that would resonate with the parents they wanted to reach. And we designed a new website for Replanted that included the technical capability they needed to run their small groups and train new leaders while also clearly pointing people to their annual conference.

Equipping a Global Association for Brand Cohesion

Christian Alliance for Orphans (CAFO) connects and equips hundreds of churches, ministries, nonprofits, and leaders worldwide in the foster care and adoption space. However, its digital presence didn’t reflect its robust library of resources and growing global community, with competing brand identities creating a congested user experience. We developed a messaging strategy that clearly communicates who CAFO is, what they do, and how their mission aligns across all their unique initiatives. An improved design system unified their brands aesthetically while allowing for scalable growth as they continue adding content to their website in the future. CAFO can better serve its members and donors with a more intuitive website that drives people to action.

Custom Project Management App + Fundraising Website

Both Hands, a nonprofit with a unique approach to adoption fundraising, reached out in need of a custom online project management tool. We went to work organizing and building a system around their processes that dramatically improved their client’s user experience and has lead to increased retention and fundraising success. Following the successful launch, we engaged on a redesign of their marketing website. Now they are equipped to double their impact and reach new families around the country.

Developing a Growth Plan to Recruit More Volunteers

Through its mentoring program that pairs teams of adult volunteers with youth in foster care, Braid Mission is addressing the trauma often found in the foster-care system. We created a brand messaging strategy that clarified their message and built a new website that clearly explains its mission. But they needed help using these tools to recruit more volunteers to keep advancing their work. We developed a growth plan tailored to the specific goal of reaching new volunteers through email marketing that directs interested supporters to their website. This new funnel is reaching people who have a heart for foster care and time to volunteer but might not have known about this opportunity.

Crafting an Online Strategy That Directs People Toward Offline Community

After predominantly offering virtual church services during the early days of COVID-19, Fellowship Bible Church wanted to increase their in-person attendance again. As a large multi-campus church in Nashville, it was a challenge to create an effective website that would make a positive first impression on new visitors while also serving existing congregants. We built a website that prioritizes the user experience online while clearly directing site visitors to pursue church community in person. From developing a user-friendly sermon library to integrating a hub page for events and announcements, we created messaging and tools that spoke directly to each audience. 

Launching a Nationwide Daycamp Brand

With dozens of years of camp experience, the leadership at Connect Ministries wanted to launch a new nationwide day camp. Their small team had the camp management knowledge to create assets, but creating a brand rollout strategy kept slipping down the priority list.

They needed a partner that could guide intentional messaging, content creation, and audience targeting. We helped their team launch the Connect Camps brand via a solidified brand messaging strategy, new website, email marketing plan, and paid social media campaigns.

We also helped them identify and connect with their target audience and build processes for their staff to continue effective day-to-day marketing—so they could plan for long-term success.