Senior Digital Marketing & Fundraising Strategist

Overview

Position: Senior Digital Marketing & Fundraising Strategist

Classification: Full time

Location: Fully Remote (work from anywhere but you must have access to reliable internet and a quiet workspace for video calls).

Education: Bachelor's Degree preferred

About the Position

As a Senior Digital Marketing/Fundraising Strategist, you will play a pivotal role in crafting and executing robust, data-driven strategies that drive results for nonprofit organizations of all sizes. This role requires expertise in nonprofit fundraising campaigns, proficiency in digital marketing platforms, and a strong ability to analyze KPIs to inform strategy. Your leadership and vision will help nonprofits achieve their goals through innovative digital solutions and measurable impact.

While this role is strategically oriented, it demands a hands-on approach in guiding the tactical execution of initiatives across various digital platforms. You will collaborate with cross-functional teams, including content creators, designers, and account managers, to deliver effective fundraising campaigns and appeals. Additionally, you will mentor team members, ensure tools and platforms are used to their fullest potential, and provide clear performance insights to clients. Your ability to balance strategic planning with tactical execution is key to success in this role.

This full-time, salaried position offers flexible PTO and a commitment to continuous professional development. Our fully remote work environment promotes work-life balance, requiring proficient self-management and a passion for collaborating through digital channels.

Your role is crucial in maintaining the bridge between tactical execution and strategic planning, requiring both a visionary outlook and a granular understanding of digital marketing tools and methodologies. If you're driven by the challenge of leading a team to achieve measurable success and excel in a remote working environment, this position is your opportunity to thrive while contributing to meaningful projects.

Key Roles & Responsibilities

• Nonprofit Digital Campaign Development: Design and implement digital fundraising campaigns and appeals tailored to nonprofit organizations, aligning with their missions and goals.
• Data-Driven Strategy: Analyze and interpret campaign performance metrics, using KPIs to inform decisions and refine strategies. Ensure consistent reporting to clients with actionable insights.
• Digital Platform Expertise: Leverage tools like Google Ads, Meta Ads, email marketing platforms, and CRM systems to optimize campaigns. Oversee proper setup and integration of analytics platforms, such as GA4 and tracking pixels.

• Strategic Content Collaboration: Collaborate with the Senior Content Strategist as part of the overall marketing and development strategies, ensuring marketing and content alignment with client objectives.
• Campaign Oversight: Oversee the execution of digital marketing campaigns from conception through analysis, ensuring they meet strategic objectives and are delivered on time and within budget.

• Leadership and Mentorship: Guide and develop team members, ensuring they understand and effectively execute strategies while continuously improving their skills.
• Client Relations: Serve as a trusted advisor to nonprofit clients, articulating strategic recommendations and delivering campaign results that meet or exceed expectations.
• Cross-Functional Collaboration: Work closely with content, design, and account teams to ensure cohesive and effective campaign execution.
• Emerging Trends: Stay current with digital marketing tools, technologies, and trends and nonprofit fundraising innovations to provide clients with cutting-edge strategies.

Qualifications & Skill Requirements

• 7+ years of experience in digital marketing, including a proven track record in nonprofit fundraising campaigns.
• Demonstrated ability to develop, execute, and optimize fundraising appeals across multiple channels.
• Understanding of analytics platforms (e.g., GA4), digital ad tools (Google Ads, Meta), and CRM systems.
• Familiarity with nonprofit-specific tools like Classy or Virtuous.
• Strong analytical and strategic thinking skills, with an ability to translate data into actionable strategies.
• Excellent communication skills, including presenting strategies and data in a clear, compelling way to clients and stakeholders.
• Leadership experience, with a history of mentoring and empowering team members.
• Commitment to understanding and amplifying the missions of nonprofit organizations.
• Bachelor’s degree or advanced certifications in Marketing, Business, Development, or a related field.

Preferred Skills

• Experience setting up and troubleshooting conversion tracking, pixels, and integration between platforms.
• Advanced certifications in digital marketing platforms (Google, Meta, etc.).

About You

You're deeply passionate about the evolving landscape of digital marketing and eager to drive strategic innovations within it. Your experience has cultivated a hunger for not just participating in, but leading marketing strategies that make a measurable impact. You find satisfaction in guiding a team towards collective success and thrive on seeing your strategies come to life through the meticulous work of your team.

Your commitment extends deeply into the nonprofit sector, where your expertise becomes a force for good, amplifying the voices of organizations dedicated to serving vulnerable communities (like those affected by foster care, adoption, and homelessness). This passion for contributing to meaningful causes is integral to your professional identity, motivating you to leverage digital marketing as a powerful tool for fundraising, engagement, and storytelling, ultimately helping these organizations do more good in the world.

Your ability to think both micro and macro ensures that no detail is missed while the overarching strategic goals steadily advance. Leadership for you is about empowerment; setting your team up for success brings you immense fulfillment. You build meaningful connections, fostering a supportive and collaborative environment.

Commitment and accountability are in your nature. Promises made are promises kept, with a strong emphasis on exceeding expectations and meeting deadlines. You're a natural at identifying issues and innovating solutions, researching options thoroughly, and presenting your findings with clarity.

Autonomy drives you. The idea of micromanagement is foreign to your work ethic; you excel in your role through self-direction, constantly seeking ways to enhance your responsibilities and the broader marketing efforts without waiting for instruction.

Honesty and direct communication are your guiding principles, believing in addressing challenges head-on to foster growth and resolution. You approach problems with a solutions-oriented mindset, focusing on process improvements over placing blame. Your positive outlook and resilience contribute significantly to team morale and the ability to navigate unexpected challenges.

Lifelong learning is not just a concept but a lifestyle for you. You're continually seeking knowledge and skills to sharpen your strategic acumen, whether through professional development opportunities, industry literature, or peer exchanges.

In this role, your strategic vision, leadership, and proactive nature will be instrumental in steering our digital marketing initiatives towards new heights of success, aligning closely with our mission of driving significant, positive impact through marketing. Your dedication to leveraging digital marketing for nonprofits, schools, or purposeful brands doing good in the world reflects a deep alignment with our values and mission, making you an ideal leader for our team.

About Us

Louder Agency is a digital marketing and web agency dedicated to helping nonprofits and purposeful brands do more good in the world. 

We are a fully remote company based in Louisville, Kentucky, with team members nationwide. While we work with various industries, we focus on helping nonprofits serving vulnerable people (such as those impacted by foster care, adoption, or homelessness), schools, churches, and other purposeful brands. We believe in leveraging technology to facilitate meaningful human-to-human interactions. 

We believe in being intentional—always seeking the why, choosing the best option, and doing the right thing even when it’s not easy. We care about what we do. 

We are committed to always improving—always learning, growing, and never settling for the way things are today. We expect progress, not perfection.

We put people first—always striving to build relationships, be human, show empathy, and respect others. We keep priorities in mind, graciously caring for ourselves and each other as we work together. 

We set clear expectations—always communicating often and honestly. We do what we say and strive to exceed expectations.

We strive to live up to these ideals, creating a healthy environment where individuals and the team as a whole can do great work with great people.

Benefits

Pay and benefits are fundamental to any career decision. We believe a healthy work-life balance is critical to success personally and professionally. That’s why we’ve created a unique and competitive benefits package, including:

• Flexible Schedule & Remote Work: We offer the flexibility to work when and where it suits you best.
• Remote Work Setup: Work from anywhere with a strong internet connection, with provided equipment for an effective home office setup.
• Flexible Paid Time Off (PTO): Enjoy unlimited leave, with encouragement to take a minimum of 10 days off per year, ensuring rest and rejuvenation.
• Paid Holidays: Receive 11 paid holidays annually to relax and celebrate without worrying about work.
• Year-End Shut-Down: In addition to the PTO and paid holidays, enjoy a week-long, paid shut-down between December 25 and January 1, allowing time to recharge with family and friends.
• 401 (k) Plan: 100% match on contributions, up to 2% of your salary, fostering your financial security.
• Parental Leave: Primary caregivers receive up to six weeks, and secondary caregivers up to three weeks of paid leave, supporting family growth.
• Continuous Learning Opportunities: Benefit from a personalized learning experience, including on-the-job training and access to professional development programs and certifications.
• Annual Team Retreat: Join the team for an annual retreat focused on fun, team building, and vision casting, strengthening our collective spirit and goals.
• Flex Fridays: Every other Friday is a "dark day" with no scheduled meetings, providing an opportunity for a long weekend if work is complete, supporting work-life balance and personal time.