Website Strategist

Overview

Position: Website Strategist

Classification: Full time or Part time

Location: Fully Remote (work from anywhere but you must have access to reliable internet and a quiet workspace for video calls).

Education: Bachelor's Degree preferred

About the Position

The Website Strategist plays a crucial role in transforming our clients' missions into effective digital experiences. You'll be the strategic mind behind our website projects, bridging the gap between organizational goals and user needs while working with our remote team to bring these visions to life.

This position requires someone who can think both strategically and tactically—someone who can see the big picture of how a website serves an organization's mission while also diving into the details that make that vision possible. You'll work directly with nonprofits, churches, and purpose-driven organizations to understand their unique challenges and create website strategies that amplify their impact.

This is a full-time, remote position with flexible PTO and support for lifelong learning. We are a fully-remote team, which means no commute or cubicles (and lots of video chat and emoji). While your day-to-day involves close collaboration with our small team, you need to be comfortable working independently and managing your time effectively.

Key Roles & Responsibilities

Strategic Planning & Client Discovery

• Lead discovery sessions to deeply understand client missions, goals, and audience needs
• Develop comprehensive website strategies that align with organizational objectives and ministry/nonprofit contexts
• Create clear roadmaps for website projects that balance immediate needs with long-term growth

User Experience, Wireframing & Information Architecture

• Design intuitive site structures and user flows that serve diverse audience needs
• Create wireframes and low-fidelity prototypes to visualize solutions
• Guide content strategy decisions to ensure messaging resonates with target audiences
• Collaborate with designers to translate strategic requirements into engaging user experiences

SEO & Conversion Rate Optimization Initiatives

• Define and track key performance indicators (KPIs) that matter for mission-driven organizations
• Analyze on-site SEO performance, keyword strategies, and backlink profiles to identify opportunities for organic growth.
• Work with development and marketing teams to implement CRO best practices, improving landing page effectiveness and lead generation rates.
• Generate insights and reports that help clients understand their website's impact

Stakeholder & Cross-Functional Collaboration

• Guide internal teams (designers, developers, content writers) in executing the strategic vision
• Maintain clear communication with clients throughout the project lifecycle
• Collaborate with the Digital Marketing team to ensure website and marketing strategies align
• Present strategic recommendations to stakeholders with clarity and confidence

Qualifications & Skill Requirements

• 3-5 years experience in website strategy, UX, or website design, preferably with exposure to nonprofit or ministry organizations
• Demonstrated experience leading website projects from concept to completion
• Strong foundation in website and UX principles and best practices
• Excellent written and verbal communication skills
• Experience with gathering and analyzing website performance data
• Ability to create clear wireframes and document strategic recommendations

Preferred Skills & Tools

• Experience with WordPress and page builders (Beaver Builder/Elementor)
• Familiarity with Figma or similar design tools
• Knowledge of SEO best practices and tools
• Experience with Google Analytics and Hotjar
• Background in working with nonprofits, churches, or mission-driven organizations
• Basic understanding of HTML/CSS

About You

You're a strategic thinker with a heart for mission-driven work. You understand that every pixel and paragraph needs to serve a greater purpose, and you're passionate about helping organizations doing good work to do it better.

You see patterns and possibilities. When looking at a website or organization, you naturally spot opportunities for improvement and can envision what "better" looks like.

You're equally comfortable with data and people. You can dive deep into analytics one moment and lead an engaging client workshop the next. You understand that great websites require both human insight and data-driven decisions.

You're a natural translator. You can turn complex technical concepts into clear explanations and transform ambitious visions into actionable plans. You help clients and team members see the path forward.

You have a special appreciation for ministry and nonprofit work. You understand the unique challenges these organizations face and are driven to help them overcome digital obstacles to achieve their missions.

You're process-minded but flexible. You appreciate good systems but know when to adapt them. You can create order from chaos without becoming rigid.

You're proactive with a bias for action. You don't wait for perfect information to start moving forward, but you know how to adjust course as new insights emerge.

You're a lifelong learner. The digital landscape never stops evolving, and neither do you. You're always exploring new tools, techniques, and trends that could benefit our clients.

About Us

Louder Agency is a digital marketing and web agency dedicated to helping nonprofits and purposeful brands do more good in the world. 

We are a fully remote company based in Louisville, Kentucky, with team members nationwide. While we work with various industries, we focus on helping nonprofits serving vulnerable people (such as those impacted by foster care, adoption, or homelessness), schools, churches, and other purposeful brands. We believe in leveraging technology to facilitate meaningful human-to-human interactions. 

We believe in being intentional—always seeking the why, choosing the best option, and doing the right thing even when it’s not easy. We care about what we do. 

We are committed to always improving—always learning, growing, and never settling for the way things are today. We expect progress, not perfection.

We put people first—always striving to build relationships, be human, show empathy, and respect others. We keep priorities in mind, graciously caring for ourselves and each other as we work together. 

We set clear expectations—always communicating often and honestly. We do what we say and strive to exceed expectations.

We strive to live up to these ideals, creating a healthy environment where individuals and the team as a whole can do great work with great people.

Benefits

Pay and benefits are fundamental to any career decision. We believe a healthy work-life balance is critical to success personally and professionally. That’s why we’ve created a unique and competitive benefits package, including:

• Flexible Schedule & Remote Work: We offer the flexibility to work when and where it suits you best.
• Remote Work Setup: Work from anywhere with a strong internet connection, with provided equipment for an effective home office setup.
• Flexible Paid Time Off (PTO): Enjoy unlimited leave, with encouragement to take a minimum of 10 days off per year, ensuring rest and rejuvenation.
• Paid Holidays: Receive 11 paid holidays annually to relax and celebrate without worrying about work.
• Year-End Shut-Down: In addition to the PTO and paid holidays, enjoy a week-long, paid shut-down between December 25 and January 1, allowing time to recharge with family and friends.
• 401 (k) Plan: 100% match on contributions, up to 2% of your salary, fostering your financial security.
• Parental Leave: Primary caregivers receive up to six weeks, and secondary caregivers up to three weeks of paid leave, supporting family growth.
• Continuous Learning Opportunities: Benefit from a personalized learning experience, including on-the-job training and access to professional development programs and certifications.
• Annual Team Retreat: Join the team for an annual retreat focused on fun, team building, and vision casting, strengthening our collective spirit and goals.
• Flex Fridays: Every other Friday is a "dark day" with no scheduled meetings, providing an opportunity for a long weekend if work is complete, supporting work-life balance and personal time.