Louder+Braid Mission
Recruiting More Mentors for Youth in Foster Care
The messaging and the website were already in place. What was missing was a way to reach the people who would say yes.
The work
Through its mentoring program that pairs teams of adult volunteers with youth in foster care, Braid Mission is addressing the trauma often found in the foster-care system. We created a brand messaging strategy that clarified their message and built a new website that clearly explains its mission. But they needed help using these tools to recruit more volunteers to keep advancing their work. We developed a growth plan tailored to the specific goal of reaching new volunteers through email marketing that directs interested supporters to their website. This new funnel is reaching people who have a heart for foster care and time to volunteer but might not have known about this opportunity.
