Louder+CAFO
Unifying a Global Alliance Under One Clear Message
Competing brand identities and a fast-growing resource library had left members and donors with a congested experience.
The work
Christian Alliance for Orphans (CAFO) connects and equips hundreds of churches, ministries, nonprofits, and leaders worldwide in the foster care and adoption space. However, its digital presence didn’t reflect its robust library of resources and growing global community, with competing brand identities creating a congested user experience. We developed a messaging strategy that clearly communicates who CAFO is, what they do, and how their mission aligns across all their unique initiatives. An improved design system unified their brands aesthetically while allowing for scalable growth as they continue adding content to their website in the future. CAFO can better serve its members and donors with a more intuitive website that drives people to action.
