Launching a Nationwide Day Camp Brand a Small Team Could Run

The work

With dozens of years of camp experience, the leadership at Connect Ministries wanted to launch a new nationwide day camp. Their small team had the camp management knowledge to create assets, but creating a brand rollout strategy kept slipping down the priority list.

They needed a partner that could guide intentional messaging, content creation, and audience targeting. We helped their team launch the Connect Camps brand via a solidified brand messaging strategy, new website, email marketing plan, and paid social media campaigns.

We also helped them identify and connect with their target audience and build processes for their staff to continue effective day-to-day marketing—so they could plan for long-term success.