Louder+Huber’s Orchard & Winery
Growing Online Bookings by Giving Each Audience Its Own Experience
Trying to speak to families and wine enthusiasts at the same time, the site was speaking to neither.
The work
As a premier midwest destination for both families and wine and spirit enthusiasts, Huber’s needed to communicate with a wide variety of audiences, but their website didn’t speak to any of them well. To help them increase online bookings and brand loyalty, we created distinct online experiences for each sub-brand while maintaining the overall Huber’s brand of excellence, longevity, and fun. Establishing Huber’s as a family of interconnected brands with unique audiences allowed them to communicate more effectively and better showcase their extensive offerings.
