Louder+Oasis for Orphans
Turning One-Time Donors Into Monthly Partners
Oasis needed two things at once: new donors who had never heard of them, and a reason for current donors to give every month.
The work
Oasis for Orphans is committed to breaking the cycle of generational poverty in rural Kenya. And they rely on the ongoing support of donors to continue this vital work. They came to us aiming to reach new donors and encourage one-time donors to increase their support to a monthly commitment. We created a recurring donor program, redesigned their website with a fresh messaging strategy, and ran a targeted ad campaign to recruit marathon runners to raise money for Oasis. After we worked together on a marketing campaign, they filled all their 2023 marathon spots in record time. The support of those runners alone translated to a year’s worth of educational needs met for 21 students!
